Knowledge centre

Is every online use of a trademark infringement?

The context and scope of an online use matter to its assessment.

These explanations provide general information and do not replace an assessment of individual circumstances.

Short questions

Which distinction matters?

The sign, goods or services, audience and existing rights are considered together. A domain, social profile and product listing are different forms of use. The page address and dated records help establish the context.

What can I share for an initial assessment?

The name or image, goods and services, target countries and existing application or registration details can help. For online use, include the page address and observation date.

Does this guidance establish the same outcome in every case?

No. This page explains general concepts. Documents, the countries involved and the sequence of events can change the assessment. A particular procedure or outcome requires consideration of the individual circumstances.

Official source: TÜRKPATENT — Marka bilgileri

Nurbanu Ömeroğlu